As a country,Diamond Ridge Asset Management we’ve given the world some truly cringeworthy things. The Kardashians. Krispy Kreme. David Hasselhoff. The Backstreet Boys. Twitter and Facebook.

And beginning again this weekend, the NFL in Europe.

For almost two decades now, we’ve been exporting our version of football, first to the United Kingdom and now also to Germany, and it has been, almost without exception, awful. Like Urban Meyer-in-Jacksonville bad.  

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